How can your industry grow with Augmented Reality?

AR broke the internet when the world saw its wondrous potential in a smash hit mobile game called Pokémon Go. But then what exactly is AR? Can it be useful to anyone else than just game developers? We’ll be delving into all these questions and a lot more here now.

If put under proper definitive terms, Augmented Reality (AR) is the view of a physical, real world environment whose elements are augmented by computer generated sensory input viz., sound, and video, graphics, or GPS data. This can be achieved through a number of ways, the most popular medium being the Smartphone.

In the digital age that we live in, Businesses across the globe are now embracing the power of emerging technologies to connect with customer. With the near singular purpose to harness the consumer’s access and thirst for uninterrupted information, the investment in new tech is on the rise and one such next gen tech is Augmented Reality.

But why are these businesses showing such interest in AR and why should you to? As you read on, you will be lead through a number of advantages that could potentially boost your business.

The first aspect that AR has a major impact upon is Training. There are a variety of circumstances that your employees may chance upon when working. Not everything can be explained verbally. That’s where AR fills in the lack of a practical experience with lifelike interactive projects, which would not only helps employees grasp in the scenario but also increase their productivity.

Earlier, your products and services were completely depended on things like events and broacher. Not anymore! Thanks to the wondrous AR, you can now project lifelike 3D images and videos onto any surface anywhere and have your product/service create the ultimate impression on prospective clients.

More often than not, the capabilities of AR are underestimated due to lack of knowledge and sense of experimentation amongst people. But those who do reap the immense benefits of AR’s interactivity and their marketing strategies reach a new high.

The reason why we can’t stop praising AR comes from our experiences with it. We shall be giving an in-depth account of how MOW ventured into AR and how it fared!


What makes Ads work in apps?

In-app advertising offers marketers a better opportunity to target the right audience at the right time. But when dealing with in-app advertising, one needs to understand and apply some core ideas that form the basis of successful ads on apps. Some of these ideas are explained in brief for your knowledge and future implementation.

Broadcast Your Brand:

Incorporate your brand logos or any other imagery that is striking and can be easily associated to your brand.

Broadcast your branding prominently

Prominent Call to Action visuals like App Store links etc.

Focus on Your Call-To-Action:

Bring into focus specific, app-related language such as install etc. in a CTA that’s targeted and powerful.

Explain with Images:

relies on the consumer’s ability to imagine and visualize. But images put forth the visuals to the consumer, making things easier. Also, the human eye is naturally drawn to images, so incorporating them improves the chance of your ad being noticed.

Self explanatory combo of brand name and copy

Ratings Matters ALWAYS

Come across as authentic:

Including points such as star ratings, download numbers, or even word-of-mouth user testimonials in your ad copy add weight to your app’s credibility.

Appear where they look:

Make a smarter investment in advertising by putting up app installs ads on apps with similar target audiences.

Eye-catching Ad placement

Choose wisely, promote well

Consider various channel options:

Every advertising channel has its own perks. For example, social apps like Instagram and Facebook targets users according to their specific taste. Therefore, its wise to explore and understand various channel options and zero in those that can bring maximum installs and engaged usage.

Gel well with your target audience:

Your content is made for your audience to consume. Try understanding them better with direct or indirect engagement. The insight gained from such interactions can help ad creators make better resonating ads.

Audience’s taste + Analysis = Resonating Ads


Making sound monetization strategies for your app

Various mediums for app monetization

Making an app seems like a pretty straightforward process with lucrative results. Got an idea? Get few coders onboard? Make the app. The app makes money. Everyone is paid and happy. But most app developers would cross mountains of code if the actual process was actually that simple somewhere.

The situation isn’t that bad when it comes to developing the app. It’s a struggle but with some smart and hard work, developers wade through this phase. The real challenge begins when it comes down to making the app a profitable venture.

51% of mobile apps generate less than $500 in monthly revenue and only 4% of mobile apps generate $500k + monthly. Reason = Competition

These statistics aren’t meant to discourage but an advice to tread through monetization cautiously, opting for options that don’t hinder the user experience. There are many ways to earn through apps and every route has its set of pros and cons. So, it’s advisable to first get acquainted with the monetization options available and choose options that suit you best.

Pay Per Download

A pretty straightforward process, users pay a one-time fee to download the app. A straight route can’t always claim to be the lucrative one. It’s difficult to convince users to pay for the app without first having tried it out, especially when there are free substitutes for the same service in the market. To earn that kind of trust, apps would need to be backed by a number of factors such as superb app listing, great press, excellent reviews, and a marketing plan that communicates why their app is the best there is around.


Offer free downloads of the app but keep away some of its premium features as paid options. By doing so, you shall get the ‘free app’ audience on board and can lure them to buy the premium features of the app. Also, this method gives the users the choice to try out the app before they have to pay.

But to maintain the right balance between offering too many or too less free features can prove to be a dicey call to make.


Similar to the freemium model, subscription focuses on access, but to content rather than features. Employed by many online publishing and streaming services, the model allows users to access a limited amount of content before being prompt to subscribe for access to more content. This type of monetization proves advantageous for developers as it helps generate recurring revenue. But, just like the freemium model, it can be difficult to determine the content limit before the user is prompted to subscribe.

In-app purchases

Most apps tend to be free to gather a wider audience. But that doesn’t stop them from exploring revenue options within the app. especially popular among gaming apps, it gives user option to buy a fraction of a certain privilege within the app that they would want to keep buying regularly. For example, extra lives, in-game currency etc.

That way, In-app purchases help you generate lots of revenue off of your otherwise free app and provide an opportunity for a more involved engagement between your product and audience.

In-app advertising

In-app advertising is the go-to monetization method for most developers.

People today spend a lot of time on their smartphones. That’s usually over 90 minutes every day. Most users are unwilling to pay for apps. Therefore, ads can pave a win-win situation for both users and developers. There are a number of ways to go about in-app advertising such as Banner ads, Notification ads etc. Your medium of advertisement would be key in holding up your audience’s attention. But there’s another aspect that’s more important in advertising – engaging quality. If your ad picks up the right tone of engagement, it can hold their attention. And if it doesn’t, they might stop the ad or even quit the app altogether out of sheer frustration.


A tie-up with another brand can act as a major boost to your monetization process. The usual catch is that the partnering brand should have a similar audience base. Collaborations can go a long way when individual resources work together towards providing an improved and integrated user experience.

Consider this, when a user comes across an ad featuring your brand in your partner app, a user will likely click on it if it has an enticing appeal to it.

Forming partnerships can be extremely beneficial to strengthen your brand outreach.

Studying App Data

Study the robust analytics you collect from your app and search for specific behaviour patterns of the users in relation to your app. This data would be critical in understanding many key points such as which sections of your app gain the most attention, what are the problem areas in your app etc.

The App market is going to be on the rise for a long time. And so shall be the competition. So build an app that shall interest users and select a revenue model that will generate the right revenue for your organisation. But keep in mind, monetization cannot be an afterthought. It should be integrated into your business plan well before the launch of your app. Venturing into a product aimlessly can prove detrimental to your commercial interests in the long run.


Why apps need the Lite way ahead?

It's been raining Lite in the Indian app market for a while. Between the short period of September and October 2016, Lite versions of YouTube, Messenger and Shazam have been launched. Google too is gearing up to release a Lite mode for the Google app. But considering that 3g/4g and high storage phones are readily available to users, why launch Lite apps that are easy on data and storage?

It’s true that many of us have the high edge network and mobile technology available at our fingertips. But access to them comes at a high price and in many regions across India, still not available.

A study by Nokia found that India has only 100 million 3G subscribers. However, one in every 4 Indians has a capable 3G device in their hand (225 million). Whereas 4G is still in its nascent stage though showing promising growth.

Also, another stat to consider is that of Android smartphone users in India who, on an average, 32 apps installed. The number may sound lot lesser than the global average of 42. But then, the biggest chunk from the smartphone demographic comes from the low and mid-range pricing categories. These phones are able to bring their costs down by cutting down on the storage and software specs it offers. Thus, lower memory spaces and weaker GPUs results in a lagging and cluttered app experience for many users in India.

By 2015, India had already risen to the #4 ranking in total mobile app downloads following 50% year-over-year growth of Android downloads. App developers won’t let go of such a promising market.

So, they go ahead and play the quintessential Indian proverb on Indians. The Indian market wouldn’t bend for them. Might as well, app developers bend their apps for the market.

This transitional phase marks a beginning. A beginning of a concurrently growing market that takes both its high-end and low-end users together into a technologically accessible future.


Retain your app audience

Ask yourself a question. How many apps do you have on your phone? How many do you use on a daily/hourly basis? The answer to both the questions would most likely result in two different numbers. And you aren’t alone because according to a recent survey; on an average only 5 apps see heavy usage among the downloaded apps in phones.

Apps generally tend to be free or available for a small sum of money. Thus, users end up downloading many of these free/cheap apps and then gather dust in your launcher. These one-time use apps are the first to face the uninstalling axe when the user is to download a new app.

User retention for apps gets tougher by the day as developers strive hard to remain relevant to the user, especially on a regular basis. A lot of time and effort is spent in the development, launching and marketing of an app. To make the app a sustainable investment, constant user engagement and retention is required as ads remain a prominent source of revenue for apps.

How do app developers take up on this challenge then?

First Impression

The first impression on the user is very crucial for apps to grab their attention for a longer run. If the user faces disappointment in their first use, it’s very likely that the app is on the way towards an install. A clean interface and onboarding process is key to attract the users enough to delve deeper into the app.

Simple and Easy On-Boarding Process

Making account creation/login process too detail oriented can put off new users enough to quit the app right away. Patience in the digital age is a luxury not many possess.

Make the process simpler by experimenting with different login options like social, email or even no login at all (if possible), to make the process as fast and seamless as possible.

Ensure great performance

It goes without saying that performance is the most key factor in engaging your audience for the long run. To ensure that the browsing user becomes a permanent one, evaluate its load time and work towards making the experience is free from glitches.

Deep Linking

Deep linking in apps is what URLs are for websites. It helps in directing users towards relevant sections of the app. This improves the user experience, cuts down navigation time and keeps the user engaged.

Like this e-commerce app takes the user directly to the product they want to buy, rather than wasting time in navigating through content.

Gathering the right insight

Customer data collected by an app can give incredible insight into how to reach out and retain users but only if app tracking is done right.

Compelling Notifications

A compelling notification can revive the user’s dwindling interest in an app, convincing it for a second look. But such channels are only available if the user consents to them. To ensure that it happens, try to communicate to them about the benefits of the process.

Send time optimisation

The best ways of engagement can fall flat if done at the wrong time. If the user gets a compelling message or notification when he/she’s at work, they’ll most likely ignore it.

To increase the chances that customers respond to your outreach, use send-time optimisation. This powerful tool takes advantage of predictive intelligence to identify when each member of your audience is most likely to engage with a message and then ensures that they receive it during that high-engagement window.

Activity Messaging

For apps that are more socially inclined, activity messaging is a powerful tool to attract less engaged users. Instead of relying on user’s want to get back to the app, automated notifications can be used to let them know when their friends join, share something, or carry out other actions that might be of interest, giving them a compelling reason to open the app.

Multi-channel contact

Most apps tend to rely on push notifications to pull user attention towards the app. But there are multiple other channels such as email, in-app messages etc., which when used well can take user retention rates to a high.

Social Sharing

If you’ve managed to keep your audience interested in your app that signifies your content is share-worthy.

Each social media network has its advantages and offers a different type of community to target. So, capitalise on this chance to expand your app’s audience by enabling sharing options to your app’s content etc.


The most crucial aspect of your user engagement strategy should be the feedback. By listening to your users, you are exposed to consumer opinion that can aid you in improving your app. Your engagement with users also creates a positive effect on your ratings in App Stores.

There’s no sure way of ensuring retention of your app audience. These steps have proved their mettle in the past but that shouldn’t stop you from finding your way rather than blindly following these steps.


Tips for a Successful Business

Nothing has impacted business very much than the internet, and with a host of SEO, domain, and website development courses, your online experience is new, fresh and worth visiting.

To survive the tough competition among businesses these days, a colourful website is not enough. Apart from being accessible on the web, product demand, search engine optimisation, branding and the likes are indispensable. Following are few tips every business must invest in. Relatively inexpensive, but very effective these tips can rise your business ahead of your competitors.

  • Keywords- Search engine optimisation should be designed with the right keywords and perfect algorithms to ensure your business page appears among the frequently tracked pages.
  • Branding and Logo- Your logo should match with company products and go with the colour scheme of your website. Loud or mismatched colours scream ineffectiveness and scare away your clients.
  • Website development- Easy navigation through your website is very important to deliver an excellent website experience. Website development in Mumbai is offered in many companies as a course and a professional service. Websites should be easily deciphered among first time users, with pictures loading faster and web page being compatible among all the web browsers.
  • Domain name- The URL or domain name of the web page should be simple yet strikingly creative to ensure your clients come back again. Domain registration in Mumbai is offered as a professional service for the newbies and offer an amazing package.
  • Social networking- A web page is incomplete without its link to social networking sites. Seen as a sure marketing advantage, linking your web page to Facebook, Twitter helps you to gauge your business popularity as well as link you to prospective clients.

With changing times, one thing that definitely needs to constantly evolve is your business page. Outdated websites attract less traffic and has the risk of being run over by competitors.The fast paced life on the world web should never interfere with the opening of your business page; one error while opening your page and your risk a potential customer.

By following the above tips, you can be sure to stay ahead in the competition run. If technology or skill is a problem, then hiring professionals is not difficult in today’s times. Website development in Mumbai, domain registration in Mumbai is on the increase; these professionals services offer well designed packages that are cost effective and time efficient. Apart from the usual, the professionals do include custom website design, content management system, online experience design and ecommerce web shops to give you the perfect online experience. Not just this, they manage your website periodically and give you the IT support your business requires.

The right IT support, perfectly creative website and lucid content can go a long way to glamour up your website and bring back clients time and again.


Welcome to Online Mumbai

Online or offline, you need to market your business, try email marketing, SEO, a beautiful website and marvel at the difference.

Have you ever seen the movie Transformer? If you have, the amount of techno-glitzy-adventurous robots and usage of modern day electronics have surely caught our attention.

Just like the robots, the age of internet has caught up with many a fans. Internet has changed the very alphabet of our daily living to E. While the cave man has updated himself, the gen-next babies seem to have embedded an e-chip in their brains. While our yester-year kids were happy with the legendary Nokia phone, these days babies want nothing less than swipe smartphones.

Has the younger generation gotten wiser and unhealthier? What are the pros and cons of this drastic change? Is it what we called evolution, going to wipe the humanity like it did to the dinosaurs a million years ago?

The answer to these and many other baffling questions has been caused by the power of the internet. But internet has helped many businesses as it has to man. With its constant 24X7 presence, it’s visible for the world to see. The web presence has also gained a lot of clients, publicity and marketing stints.

While million companies make money advising internet solutions, internet and its benefits are here to stay. Domain Registration and a good website and very important for any business. Domain registration in Mumbai is a common service with professional companies. A good and easy to remember domain name can help clients and businesses alike. Once you have identified yourself with a beautiful domain name, a creative website is all that is required. Joomla website design in Mumbai,Web hosting in Mumbai, web design is the next most popular thing. Once you have set yourself a beautiful online space, it’s time to communicate to everyone about your business. SEO contents, online survey software, email marketing, etc. online technologies can be used.

While it is the company’s decision to employ skilled technologists or go for a third party company to fulfil its online job, factors such as money, time, skill level and amount of web work should be considered before taking the plunge. Employing skilled people means no need to spend constant money, search for the best or spend time for follow-ups. Yearly or monthly internet maintenance can also be taken care of by in-house experts. Whereas if your business is of the nature that demands a short term, getting hold of professional online service providers is a sure bet. Your work will be delivered at a short notice, and you will have a professionally looking website ready for show. But make sure you engage a 2-3 year contract for a free annual maintenance.

Be it the SEO or the website; online presence is a must and an evolutionary process for companies. Probably like the robots, the internet has definitely taken over the sentiments of business to a new high.


Introducing .PW – The Professional Web

Get a short, generic and first-choice .PW domain name to establish your online presence today!

Landrush Now LIVE!

.PW is currently in the Landrush phase where premium domains like café.pw,, and many more are available at non-premium rates. This is a limited time opportunity to grab quality, premium names before it opens for General Availability. The last date to submit Landrush applications is March 18, 2013. For more details, please check the FAQs below.

General Availability Pre-Apps Available!

You also have the opportunity to pre-order .PW domain names at General Availability price, before the .PW Registry opens up on March 25, 2013. For more details, please check the FAQs below.

Why Pre-Order?

Hassle Free: Submitting a pre-order today will ensure that you don't need to go through the hassle of trying to register good quality names manually when the Registry opens up.

Risk Free: In the off-chance that we're not able to register the name you requested, a full refund will be processed , no questions asked!
Avoid the last minute rush and BOOST your chances of grabbing desired .PW Domain Names by submitting pre-orders NOW!

To increase your chances of securing the domain, a Landrush order is recommended over a pre-order for General Availability.

Subscribe to this RSS feed

Log in or Sign up